Actionable Data Analysis for Ecommerce Products

Managing an Ecommerce shop backed with proper transactional/warehouse database and a digital analytics collection platform (e.g. Google Analytics) means having access to lots and lots of data. The types of analysis you can do are uncountable. It depends of course on the business question you need to answer.

However, the unique added value of your analysis is very often  represented by how much actionable their results are for the business. In this post I am going to demonstrate a few examples of actionable analysis you can do with your ecommerce business data.

I will take some data from the Google Merchandise Site (there is a free GA demo account) and use Tableau to create the visualizations.

Google Analytics makes Demo Account available to all

Playing with GA data is much much easier now.

Last week biggest news was definitely Google making a Demo Google Analytics Account available to everyone. As the word "demo" says, the main purpose is demonstrating all the features and reports GA offers, and become a learning platform for analysts. But it´s actually real numbers! All the data available come from the Google Merchandise Store (which sells Google branded merchandise), so you can apply your favorite algorithm, find valuable insights from the data and show off your analytics skills to others.

Click on this link to access the GA Demo Account.

• If you already have a Google Analytics account, Google will add the demo account to it (then you can access it via the Home tab in Google Analytics).
• If you do not have a Google Analytics account, it will create one for you in association with your Google account (yes you need a Google account first) and add the demo account to it.

What can you do with the GA Demo Account?

Query Multiple Google Analytics View IDs with R

Extracting Google Analytics data from one website is pretty easy, and there are several options to do it quickly. But what if you need to extract data from multiple websites or, to be more precise, from multiple Views? And perhaps you also need to summarize it within a single data frame?

Not long ago I was working on a reporting project, where the client owned over 60 distinct websites. All of them tracked using Google Analytics.

R Statistics for Digital Analytics: 8 Blogs you should Follow

Are you interested in using R for your digital analytics projects? Do you need to perform prediction modelling and visualizations on your digital data and Excel can´t just do the job as you wanted?

Or, you simply have no idea how R could help you in your digital analytics problems and you would like to see some real working examples first?

Well, there are 2 good news for you.

The first one is that you are not alone. There is a quite vibrant community out there, sharing more and more examples on how to get real value from using R in digital analytics. They often post/tweet around the #rstats hashtag.

The second news is that I decided to write a post on this. I am going to list here the main blogs (and people) that might be useful to add to your "R Stats + Digital Analytics" reading list.