I'm Marco, and - believe it or not - I have fun working with data. We are living in a very exciting time, where more and more data are becoming available through the web. I feel excited about getting it, crunching it, and potentially find a story behind those data.
I started this blog at the beginning of 2013, while attending a massive online course on Statistics. I was asked to reproduce and share my data analysis results with other students, as a way to learn from each others. What a better way than a blog?
The course ended, but well...the spirit of this blog keeps being the same: reproduce my little piece of expertise I gain every day with data, and share it back with the world.
Most often, I talk about web analytics (my core area of expertise), but I also like to post about other developments in the world of analytics, or simply take a data set and try to explore it with my favourite tool (I love R).
More about me & my professional experience
I am based in Buenos Aires, and currently work as Senior Digital Analyst @Intellignos , the premiere Latin American firm exclusively dedicated to Business Intelligence and Digital Analytics.
I have a Web Analytics Practitioner Certification from Market Motive (A.Kaushik) and solid Data Analysis foundations gained through different challenging projects.
I have a BA in Marketing and a Msc in International Business both obtained from Ca' Foscari University of Venice (Italy).
With respect to data analysis tools, I am quite open-minded and always keen to explore new ones. However, I mainly work with:
I strongly believe in continuous learning and am always looking for free-quality (yes it´s possible to get both) analytics education. Feel free to recommend new education opportunities here.
I hope you find the blog to be of value and I appreciate any feedback, critique or guidance that will encourage me to learn new things.
Thanks again for being here, and I hope you will have fun!
Connect with me
Interested to hear what I say and share socially, or simply keep in touch? You're more than welcome to add/follow me on these networks: