Mar 27, 2016

Enhance your Blog Measurement with these Google Analytics Calculated Metrics

Calculated Metrics in GA

Google Analytics has recently incorporated a new powerful feature that offers more flexibility for measuring your own business objectives. I am talking about calculated metrics.

In this post I am going to suggest a list of calculated metrics that you can easily configure in Google Analytics to better measure your blog performance.

As a blogger, when it comes to measure performance of my content, I am very focused on measuring readers engagement with the content I publish. Also, I am constantly looking to increase my readers base, giving my blog more exposure and acquiring new subscribers. Here is an outline of my measurement plan using Google Analytics (I highly recommend this read if you are new on the concept of digital measurement plan).

The new calculated metrics feature gives me the opportunity to customize my own measurement plan. How?

Feb 8, 2016

What happens when you have outliers in your data?

In this post I am going to talk briefly about outliers and the effect they might have on your data. With an example of course. Let's start with defining the word "outlier": what is an outlier in math/statistics?

An outlier is basically a number (or data point) in a set o data that is either way smaller or way bigger than most of the other data points.

Let's go through a practical example in order to understand the implications of having an outlier within your data set.

Jan 17, 2016

Scheduling R Markdown Reports via Email

GA markdown report using R
R Markdown is an amazing tool that allows you to blend bits of R code with ordinary text and produce well-formatted data analysis reports very quickly. You can export the final report in many formats like HTML, pdf or MS Words which makes it easy to share with others. And of course, you can modify or update it with fresh data very easily.

I have recently been using it R Markdown for pulling data from various data source such Google Analytics API and MySQL database, perform several operations on it (merging for example) and present the outputs with tables, visualizations and insights (text).

But what about automating the whole report generation and emailing the final report as an attached document every month at a specific time?

Jan 2, 2016

Happy New Year! Most Popular Posts in 2015

2015 has been my 2nd year blogging and I wanted to thank everyone who has taken the time to read my posts, shared and commented. Some of you left such precious feedback which gave me the input for new post ideas and the strenght for keeping up blogging. Thank you everyone!

On a personal level, 2015 has been a very productive year in terms of learning. I've been playing quite a lot with the R language and Google Analytics, often combining both and trying to explore new uses and applications for daily job tasks. R has become an irreplaceable tool in my daily job.   And blogging about it gave me the confidence to use it and recommend it to other colleagues in my team.

Looking quickly at some web analytics metrics, the last was a positive year too. Sessions almost quadrupled compared to 2014 (quite a big number, note anyway this is a very young blog). Organic traffic increased by over 900% (yes this is very good news!) and referral traffic saw a big increase as well, mainly thanks to my R posts incorporation into (that was another good news having been accepted).

Moving to a more meanigful KPI, there has been a 115% increase in subscribers compared to 2014. Thank you guys! My major challenge for 2016 would be definitely producing more content, more frequently while keeping the posts interesting and valuable for the audience.

Here below are my 3 most popular posts in 2015. That is, the content that you, the readers, found most interesting. Check them out if you have not seen them yet.

1. Google Analytics Dashboards with R & Shiny

2. Playing with R, Shiny Dashboard and Google Analytics Data

3. R Statistics for Digital Analytics: 8 blogs you should follow

I wish you a great 2016 and thanks again for following my blog! I will be back soon with more content.