Google Analytics has recently incorporated a new powerful feature that offers more flexibility for measuring your own business objectives. I am talking about calculated metrics.
In this post I am going to suggest a list of calculated metrics that you can easily configure in Google Analytics to better measure your blog performance.
As a blogger, when it comes to measure performance of my content, I am very focused on measuring readers engagement with the content I publish. Also, I am constantly looking to increase my readers base, giving my blog more exposure and acquiring new subscribers. Here is an outline of my measurement plan using Google Analytics (I highly recommend this read if you are new on the concept of digital measurement plan).
The new calculated metrics feature gives me the opportunity to customize my own measurement plan. How?