Feb 16, 2014

How to Research a Market with Google Trends


google trends marketing research competition analysis

Google Trends is a free web service offered by Google that shows how often a specific keyword (or a combination of keywords) is searched, compared to the total search volume across countries, and in various languages. Having said that, you can use Google Trends for many many tasks, from general market research to more specific web marketing tasks such as SEO (positioning your website on search engines) or advertising campaigns. You decide it!

In this post I am going to provide a couple of examples of how Google Trends can help us for a preliminary market research. Let say we are a travel agency and we want to promote our new tours to Latin Ameirican consumers, Mexican ones in particular.

Feb 4, 2014

Telling a Story with Data at all costs


Today Facebook got 10 years old. Oh yes, I´ve seen so many people today sharing the news on social networks, twitter, G+, linkedin, and obviously facebook itself.

So why not telling the same news with some data?


I am a bit in a hurry, then I will go straight to the point: Happy birthday facebook!



10 years of Facebook data humour